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JOB SUMMARY
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel. CANDIDATE PROFILE Education and Experience Required: • High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area. OR • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area. CORE WORK ACTIVITIES Managing Marketing Communications Activities • Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress. • Compares actual achievements against goals on a regular basis and takes corrective action. • Assists the DOM in the planning of all mailing activities, and oversees their execution. • Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate. • Prepares on a timely basis the monthly sales & marketing “communications” report. • Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office. • Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library. • Supervises operations of the in-house art department. • Monitors activities of competitor hotels and trends within the industry. Managing Public Relations Activities • Acts as official spokesperson for the hotel when appropriate and responds to all media requests within hours. • Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships • Prepares press releases for appropriate targeted media, locally, regionally and internationally. • Works closely with the corporate and international press offices on developing story angles. • Plays a key role in community and government relations as well as VIP handling. • Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships. • Creates and organizes press promotional activities. • Participates in the press events/trips organized by the regional PR offices as required. • Conducts press blitzes when appropriate. • Ensures press kit information is comprehensive and kept up-to-date. Managing Advertising Activities • Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans. • Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising. • Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message. • Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments. • Monitors and maintains media schedules as well as prompt settlement of accounts. Managing Direct Marketing Activities • Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected. • Assists the DOM in the planning, implementation and tracking of electronic marketing activities. • Maintains budget control. Manages Collateral • Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual. • Ensures hotel information is updated regularly on the internet/intranet. • Supervises the production and quality of all displays and temporary signage in hotel public areas. • Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual. • Supervises the in-house graphic designer and/or print shop.Great News! We've discovered an exciting live job opportunity for a Senior Marketing Communications Manager position in Bangkok. This job is currently open for hiring/recruiting by Marriott Hotels Resorts, exclusively for you at Thailand Jobs Expertini. Feel free to download the job details here.
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The work culture at Marriott Hotels Resorts must adhere to the Ethics of Work Culture as described in the Ethical framework of the UN Charter. You can gain more insights into their local workplace environment by exploring their jobs Marriott Hotels Resorts and also by visiting their official website through Google.
The World Cities Report 2020 sheds light on the intrinsic value of sustainable urbanization in Thailand, particularly within Bangkok. It explores this value from economic, social, and environmental angles, encompassing the intangible aspects that contribute to Bangkok's distinct character. Moreover, the report delves into the role of innovation and technology, the responsibilities of local governments, targeted investments, and the effective implementation of the New Urban Agenda in promoting sustainable urbanization globally. For a deeper dive into population growth trends and diversity in Bangkok, additional details can be found on Bangkok Wikipedia.
Yes, we found live job(s) for Marriott Hotels Resorts in Bangkok.
Senior Marketing Communications Manager jobs are available in Thailand.
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The average salary range for Senior Marketing Communications Manager in Bangkok varies, but the standard pay scale is rated "Standard" in Bangkok. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively.
To apply for a job at Marriott Hotels Resorts follow the application process following the "Apply Now" button at Thailand Jobs Expertini and also you can visit Marriott Hotels Resorts official career page and follow their application process.
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Benefits for Senior Marketing Communications Manager positions may include a list of benefits. These can vary from company to company, so it's important to review the specific job listing for details on benefits offered by the employer.
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